Over the past three years, McKinsey has tracked
the adoption of Web 2.0 technologies, as well as the ways
organizations are using them. This year, they wanted to get a clear idea
of whether companies were deriving measurable business benefits from
their investments in the Web. Their findings indicate that they are.
Additionally, the data from the McKinsey survey has been consolidated into a interactive tool that links the data from the survey and charts it to the emerging trends in Web 2.0 adoption. The interactive tool focuses on some of the survey’s core questions — what technologies and tools companies view as most important to what
kind of investments, if any, organizations plan to make in Web 2.0 in
the future.
The survey examined the business use of 12 technologies and
tools: blogs, mash-ups, microblogging, peer to peer,
podcasts, prediction markets, rating, RSS, social networking, tagging, video sharing, and wikis.
You can read about the Global Survey Results in the McKInsey Quarterly here. However, you will need to register for free to access the full article and view the interactivetool)