What would Andrew do?

Jay Cross has a new un-book out, What would Andrew do?  Here's the description:

Chief Learning Officers and training directors are struggling to convince executives they are making a difference. To be successful, they must think and act like business people. This takes more than jargon and metrics. This un-book explains what a training director must do to get budget, keep her job, and make solid contributions to the bottom line. What Would Andrew Do? will challenge you to convince a hard-nosed, self-made Scot that your proposed learning project is a worthwhile use of his money. If you can do that, convincing your organization shouldn’t be a problem. This is version 4.5 of What Would Andrew Do? It is a work in progress. It’s incomplete. Don’t buy this book unless you’re willing to put up with messiness in order to get its message.

You can access What woudd Andrew do on the Lulu Marketplace, where you can purchase a downloadable or print copy.

Here's Jay's own blog posting about it